In this episode of Growth Digger, Akanksha Dass, Director of Marketing and Communications at Growth Natives, joins Gaurav Rajput, Senior Director of MarTech at Growth Natives, to unpack one of the biggest challenges in modern marketing — why AI-powered automation fails more often than it should.

They dig into the real reasons behind broken workflows, misfiring emails, and “automation chaos” — and how smart marketers are fixing it in 2025.

💡 What you’ll learn in this episode:

✅ The #1 mistake marketers make when setting up AI workflows

✅ Why dirty data kills automation accuracy (and how to clean it)

✅ How overbuilt flows and generic journeys destroy engagement

✅ Why human oversight still matters in the age of AI

✅ Practical fixes to rebuild smarter, outcome-based automation

If your automations are underperforming — or worse, annoying your customers — this episode is your playbook for getting it right.

🎧 Tune in to learn how to fix what’s breaking your marketing engagement, drive consistency across workflows, and make AI actually work for you.

📩 Learn more at growthnatives.com Follow Growth Digger for more insights on AI, MarTech, automation, and data-driven growth.

#GrowthDigger #GrowthNatives #MarketingAutomation #AIinMarketing #WorkflowOptimization #RevOps #MarTech #DigitalMarketing #AutomationFails #AIMarketing