There are many categories of projects that all could fall within "brand strategy". However, if you want to avoid taking on immense amounts of scope after a period of time, you have to learn to categorize the bullets as they are flying at you.
Here are some suggested categories for assessing the maturity of a brand:
<ul>
 <li>Brand Inception</li>
 <li>Brand Building</li>
 <li>Brand Graduation</li>
 <li>Brand Support</li>
</ul>
<a href="EDUCATED--GUESS.COM">NEWSLETTER</a>
<a href="INSTAGRAM.COM/EDUCATED__GUESS">INSTAGRAM</a>

There are many categories of projects that all could fall within "brand strategy". However, if you want to avoid taking on immense amounts of scope after a period of time, you have to learn to categorize the bullets as they are flying at you. Here are some suggested categories for assessing the maturity of a brand: Brand Inception Brand Building Brand Graduation Brand Support NEWSLETTER INSTAGRAM

There are many categories of projects that all could fall within "brand strategy". However, if you want to avoid taking on immense amounts of scope after a period of time, you have to learn to categorize the bullets as they are flying at you.
Here are some suggested categories for assessing the maturity of a brand:
<ul>
 <li>Brand Inception</li>
 <li>Brand Building</li>
 <li>Brand Graduation</li>
 <li>Brand Support</li>
</ul>
<a href="EDUCATED--GUESS.COM" rel="noopener noreferrer">NEWSLETTER</a>
<a href="INSTAGRAM.COM/EDUCATED__GUESS" rel="noopener noreferrer">INSTAGRAM</a>

Avoiding Scope Creep in Branding Projects | Ep. 87

Educated Guess (EG) is a research and design organization concerned with humanity's relationship to machines, images, and cities. 
Conceived in 2018 as a "liberal arts school for everyday people", Educated Guess garnered attention initially through this public lecture series. Serving over 45,000 humans across 18 countries, the series (archived in 2022) covers topics of personal growth, design practice, and art history. These lectures have been consumed virtually and collectively–resulting in collaborations with Adidas, School, Research + Development, Soho House, A Ma Maniere, SVA, ADF, et al.

Arts

Design

Educated Guess (EG) is a research and design organization concerned with humanity's relationship to machines, images, and cities. Conceived in 2018 as a "liberal arts school for everyday people", Educated Guess garnered attention initially through this public lecture series. Serving over 45,000 humans across 18 countries, the series (archived in 2022) covers topics of personal growth, design practice, and art history. These lectures have been consumed virtually and collectively–resulting in collaborations with Adidas, School, Research + Development, Soho House, A Ma Maniere, SVA, ADF, et al.

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Avoiding Scope Creep in Branding Projects | Ep. 87

Avoiding Scope Creep in Branding Projects | Ep. 87