Is your LinkedIn company page a boring broadcast channel or a revenue-generating asset?

In this episode of the Plugged In Podcast, Barry sits down with Michelle J. Raymond, the founder of B2B Growth Co. and the premier expert on LinkedIn company pages. Michelle literally wrote the book on the topic—Business Gold—and she joins the show to debunk the myth that company pages are just "whiteboards for announcements."

Michelle shares her incredible "founder story," from winning $2 million in business from a single LinkedIn post to navigating the challenges of starting a business in the middle of a global lockdown. The conversation explores the "Power of Two"—the critical tandem between personal thought leadership and a strong corporate brand—and why research now shows that 1 in 5 closed deals involve a visit to the company page.

They also dive into the reality of the founder's life, including Michelle’s "no-structure" productivity style, her obsession with the reMarkable tablet for handwritten notes, and why she chooses to "raw dog" 15-hour flights without movies or podcasts.

If you’ve been ignoring your company’s LinkedIn presence or struggling to find a workflow that balances creativity with business growth, this episode is packed with "no-hacks" advice that actually works.

Topics Covered
- The "Power of Two": Why company pages and personal profiles must work in tandem
- $2M from One Post: The real-world ROI of consistent LinkedIn content
- B2B Growth, No Hacks: Why service-oriented content beats stock images and ads
- The reMarkable Life: Why Michelle swears by handwritten notes for better retention
- Founder Productivity: Building a business around your life instead of the 9-to-5
- Connectivity Nightmares: Moving from the "dongle life" to a streamlined tech setup
- The Best Productivity Hack: Why a good night’s sleep is better than any app - Gold Rush Inspiration: What mining shows can teach us about business persistence

Guest Michelle J. Raymond

Founder of B2B Growth Co. and author of Business Gold.

Michelle is an international speaker and a leading authority on using LinkedIn for B2B brand growth without relying on gimmicks or hacks.

Connect with Michelle:Website: https://b2bgrowthco.com/

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Chapters

00:00 Introduction

00:55 From Long Lunches to Social Selling

02:03 The $2 Million Post and the Founder’s Story

05:31 Why Company Pages are "B2B Gold" in 2026

07:03 The Power of Two: Brand vs. Individual

09:05 Ending the Cycle of Boring Announcements and Stock Images

10:32 The "Work from Anywhere" Reality

13:04 Thriving in Randomness: An Extrovert’s Home Office

14:58 On/Off Switches: Managing Burnout and Flexibility

18:17 The Weirdest Place I’ve Ever Worked (The Backyard Live)

20:55 Why Calendar Time-Blocking Failed Me

22:31 Team reMarkable: The Power of Handwritten Notes

25:21 The Tech Setup: From 50 Dongles to a Creative Ecosystem

30:11 Traveling Light: Why I Don't Watch Movies on 15-Hour Flights

33:47 Gold Rush and the Philosophy of Persistence

38:27 The Metricool Stress Ball and the Essential Water Bottle

39:38 The Ultimate Hack: A Good Night’s Sleep