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B2B Sales 101: Make Them Look Good and You’ll Get the Deal
Most founders think B2B sales are about logic and ROI, but they’re really about ego and emotion. You’re not selling to a company — you’re selling to a person who wants to look smart, get promoted, or feel in control. The faster you learn to sell to the human inside the machine, the faster your deals close.
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By Vasily AlekseenkoMost founders think B2B sales are about logic and ROI, but they’re really about ego and emotion. You’re not selling to a company — you’re selling to a person who wants to look smart, get promoted, or feel in control. The faster you learn to sell to the human inside the machine, the faster your deals close.