B2B Writing Success Podcast

By Steve Slaunwhite

Education Business Careers Management & Marketing Training

What's B2B Writing Success Podcast about?

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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B2B Writing Success Podcast episodes:

12.24.2019
The Lucrative Business of Ghostwriting with Laura Gale
Join Steve and Laura to learn what a published book can do for your client’s business and how you can add this service to your business.
12.17.2019
Using Funnels for Ourselves and Our Clients with Rachel Mazza
Rachel shares tips on how to get leads for you and your clients, using clear funnels and clear messaging. She also shares how to leverage consulting services to increase the strength of your copywriting business.
06.04.2019
Freelancing while Working a Full-Time Job
There are unique challenges when you’re working full-time and building your freelance copywriting business on the side. Steve Slaunwhite has 10 tips to help you overcome two common challenges.
05.21.2019
A Technique for Raising Your Rates
Steve Slaunwhite gives you a risk-free way to raise your rates. Want to raise your rates and be assured you’re not going to lose a client? Try this technique…
04.16.2019
Finding Your Path with Judy Olbrych
Do you feel like your path to success is a winding road instead of a straight path? Then this podcast episode is for you! Hear how Judy Olbrych found her way as a B2B copywriter.
04.03.2019
Focusing Your Writing Business with Michael Katz
Steve Slaunwhite talks with Michael Katz about how determining your focus of your writing business can help you have a clear marketing message and land clients more easily.
03.19.2019
'Selling' Copywriting with Casey Demchak
Steve Slaunwhite talks with Casey Demchak on how B2B copywriters can sell themselves effectively so more prospect conversations turn into paying clients.
03.05.2019
Small Business Website Makeovers with Charlotte Hicks
Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that’s in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project.
02.26.2019
Getting Better Paying Gigs with Ed Gandia
Want clients to pay you more for the same work? In this interview, Steve Slaunwhite talks with Ed Gandia on strategies for getting better paying writing gigs. Where are you on Ed’s copywriting pyramid?
01.29.2019
Tackling the Monster Project
A big project can be a mixed blessing. It pays well but it can be intimidating if you haven’t done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier.
01.22.2019
Zig Ziglar's 5-Step Process to Overcome any Challenge
Whether it’s a challenge to overcome or a short-term goal, Steve Slaunwhite explains a simple process he learned from Zig Zigler to help you achieve more than you thought you could.
01.15.2019
How to Get Paid FAST
One of the biggest problems we can have as freelancers is cash flow. In this week’s podcast, Steve Slaunwhite has six tips for getting paid more quickly.
01.08.2019
Your Action Plan for Getting More Referrals
Your chances of landing a client who is referred to you is higher than almost any other method of marketing yourself. In today’s podcast, Steve Slaunwhite gives you a simple action plan to get more B2B copywriting referrals.
12.18.2018
4 Ways B2B Copywriters Make More Money
When you’re ready to level up your copywriting business, these four strategies will help you make more money in the same amount of time.
12.11.2018
Setting Inspiring Project Goals
When setting goals for your business there are outcome goals and project goals. In this week’s episode, Steve Slaunwhite gives you five tips to make a project goal as inspiring as an outcome goal.
12.04.2018
SEO Copywriting for B2B - Part 2
In this week’s episode, Steve Slaunwhite discusses strategies to find SEO keywords and keyphrases for your writing projects.
11.27.2018
SEO Copywriting for B2B - Part 1
In this week’s episode, Steve Slaunwhite shares practical techniques on how to integrate SEO keywords and keyphrases into your copy so they sound natural.
11.20.2018
Selecting Images for Blog Posts
It’s common for a client to ask you to select an image for a blog post you write for them. In this episode, Steve Slaunwhite has tips on choosing the best image for your post.
11.13.2018
Making 'Working From Home' Work
There are definite advantages of working from home. But there are a few challenges too. In this podcast episode, Steve Slaunwhite shares seven tips to make working from home productive and enjoyable.
11.06.2018
Should You Create Multiple Streams of Income?
Your core revenue stream is probably B2B copywriting. But should you add additional ways to generate revenue to your business? Steve Slaunwhite helps you determine if multiple revenue streams are smart for you.
10.31.2018
Encore: Upwork Success with Amy O'Donnell
Need a project now? In this encore episode, Steve Slaunwhite talks with Amy O’Donnell about finding clients using Upwork.
10.23.2018
Encore: The Fastest Way to Boost Your Income
In this listener favorite episode, Steve Slaunwhite explains his five-step process for increasing your income 50% or more.
10.16.2018
Getting More E-Book Writing Gigs
E-Books fill a need in B2B content marketing and remain an excellent way to deliver long-form content to prospects. Here’s how to land more of these interesting projects.
10.09.2018
6 Ways B2B Copywriting Clients Find You
You need clients. They need you. So how do you connect? Steve Slaunwhite outlines the six main ways clients find you.
10.02.2018
Three Insights Into Buyers You Need to Know
When you use these buyer insights you’ll write better B2B copy and you’ll be able to complete your projects more quickly.
09.25.2018
Creeping Out on “Scope Creep”
What do you do when a simple project turns into a much bigger one? Do you charge more? Decline the extra work? Steve Slaunwhite has advice on how to handle “scope creep.”
09.18.2018
Choosing a Project-Focused Specialty
When considering focusing on a particular B2B project type, there are several criteria it should meet in order to be successful. Steve Slaunwhite explains which type of projects are suited for specialization.
09.11.2018
Competing Against Low-Cost Writers
How do you convince clients of your value when there are other writers out there advertising the same services for much lower prices? Here are several strategies to position yourself as a more valuable copywriter.
09.04.2018
How to Raise Your Rates
It can be frustrating when you’re not getting the rates you want to get for your copywriting services. In this week’s podcast, Steve Slaunwhite explains several strategies for getting paid more for your work.
08.21.2018
Your Niche — The First 90 Days
What do you do once you’ve chosen your niche? In this episode, Steve Slaunwhite outlines your next steps so you can start attracting and landing clients in your niche.
08.15.2018
Writing Business-to-Professional Copy
One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week’s podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy.
08.07.2018
Writing About Emotional Benefits
It’s important to write about both practical and emotional benefits. Use these tips when you’re writing about emotional benefits so your prospect is convinced to take the next step.
07.31.2018
Tips for Better Sales Conversations
The better your sales conversations, the more clients you’ll land. In this podcast, Steve Slaunwhite gives you tips on how to make sure your sales conversations give you the best chance of getting hired.
07.24.2018
Writing for Micro Businesses — Part 2
In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses.
07.17.2018
How to Become an Expert
When you become known as an expert, you’ll have a much easier time landing clients. Steve Slaunwhite shares his tips to develop the expertise clients look for.
07.10.2018
Should You Have Fixed Rates?
Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing.
07.05.2018
What's Your Client Service Score?
How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed.
06.26.2018
How to Overcome Discouragement
As freelance professionals, we’re responsible for everything in our business. Sometimes that can be discouraging. Here’s how you can overcome discouragement and keep moving forward toward success.
06.19.2018
Future trends in B2B copywriting
Steve Slaunwhite goes through nine trends he’s seeing in B2B copywriting so you can jump on the upcoming opportunities.
06.12.2018
Should You Work with a Low-Paying Client?
Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here’s when you might consider it…
06.05.2018
Should you offer design with your copy?
You can make more money when you offer the design with your copy. But is it a good idea? Steve Slaunwhite looks at the pros and cons of doing both.
05.22.2018
Taking Time Off (Without Losing Clients)
When you’re a freelance copywriter, taking time off without losing business can be tricky. Here are four strategies that have worked for Steve Slaunwhite.
05.15.2018
How to Stay In Touch With Long-Term Prospects
In this week’s podcast, Steve Slaunwhite has tips to help you stay in touch with prospects who don't have a project for you right now, but expect to in the future. Plus, you’ll discover which prospects are worthwhile to keep...
05.08.2018
Bruce Kasanoff on Building a Thriving Writing Biz
In this week’s podcast, Steve Slaunwhite interviews Bruce Kasanoff and gets his insights on how he built his own successful freelance copywriting business. Be sure to pay special attention to how he “selects “clients!
05.01.2018
Getting More Referrals from Influencers
Referrals from industry influencers are excellent prospects who are likely to become valuable clients. Steve Slaunwhite reveals how to get more influencer referrals so your business thrives.
04.24.2018
Writing for a "Scary" Industry
If you don’t have experience in a particular industry or if they have complex products and services, the thought of writing for them can be intimidating. But here’s why you may want to give it a try.
04.17.2018
6 Truths About Finding a Niche
Don’t struggle to figure out your niche. These six truths about niches will remove the stress and help you move forward with your business.
04.10.2018
When to Change Your Strategy
When do you stay the course and when do you change a strategy? Steve Slaunwhite has some insights to help you know the best course of action.
04.03.2018
How to Boost Your Prospecting Results
Steve Slaunwhite explains his winning strategy that makes every prospecting technique more successful.
03.27.2018
Becoming a Referral-Worthy Copywriter
Would you like to have a steady stream of business from referrals? Here’s how you can become the copywriter your clients love to refer to others.

What's B2B Writing Success Podcast about?

Download our free app to listen on your phone

B2B Writing Success Podcast episodes:

The Lucrative Business of Ghostwriting with Laura Gale

Using Funnels for Ourselves and Our Clients with Rachel Mazza

Freelancing while Working a Full-Time Job

A Technique for Raising Your Rates

Finding Your Path with Judy Olbrych

Focusing Your Writing Business with Michael Katz

'Selling' Copywriting with Casey Demchak

Small Business Website Makeovers with Charlotte Hicks

Getting Better Paying Gigs with Ed Gandia

Tackling the Monster Project

Zig Ziglar's 5-Step Process to Overcome any Challenge

How to Get Paid FAST

Your Action Plan for Getting More Referrals

4 Ways B2B Copywriters Make More Money

Setting Inspiring Project Goals

SEO Copywriting for B2B - Part 2

SEO Copywriting for B2B - Part 1

Selecting Images for Blog Posts

Making 'Working From Home' Work

Should You Create Multiple Streams of Income?

Encore: Upwork Success with Amy O'Donnell

Encore: The Fastest Way to Boost Your Income

Getting More E-Book Writing Gigs

6 Ways B2B Copywriting Clients Find You

Three Insights Into Buyers You Need to Know

Creeping Out on “Scope Creep”

Choosing a Project-Focused Specialty

Competing Against Low-Cost Writers

How to Raise Your Rates

Your Niche — The First 90 Days

Writing Business-to-Professional Copy

Writing About Emotional Benefits

Tips for Better Sales Conversations

Writing for Micro Businesses — Part 2

How to Become an Expert

Should You Have Fixed Rates?

What's Your Client Service Score?

How to Overcome Discouragement

Future trends in B2B copywriting

Should You Work with a Low-Paying Client?

Should you offer design with your copy?

Taking Time Off (Without Losing Clients)

How to Stay In Touch With Long-Term Prospects

Bruce Kasanoff on Building a Thriving Writing Biz

Getting More Referrals from Influencers

Writing for a "Scary" Industry

6 Truths About Finding a Niche

When to Change Your Strategy

How to Boost Your Prospecting Results

Becoming a Referral-Worthy Copywriter