Communication is key in any business analysis project. Most people believe that words are the communication of the message when, in fact, words make up only 7 percent of the message. Tone of voice and nonverbal communication make up the other 93 percent. As a business analyst, you should be familiar with the positives and pitfalls of common verbal and nonverbal communication. In this episode we speak with Joe Navarro, famous writer and speaker and one of the world’s foremost authorities on reading non-verbal communications.