Lessons In Product Management

Balancing customer discovery and market discovery w/ Jon Gatrell - Chief Product Officer @ Loren Data Corp

10.18.2021 - By Path2ProductPlay

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Jon shared a ton of great insights about discovery. Here are just a few of the points covered in this episode:

The core skill to develop for discovery

Using discovery to identify and enter new markets

Balancing customer discovery w/ market discovery

Build for markets, not for customers

You’re not following the scientific method if you start with a hypothesis. You have to start with an observation. Hypotheses are only legit if they’re driven from an observation

You can’t be emotionally attached to ideas. Invalidating hypotheses early is just as valuable as building good ideas

Why “using data” is such a convoluted term

Just because you found a pattern in data, it doesn’t mean you know why it exists or what to do about it

You can’t have an ego as a PM, and you can’t take ego into discovery and expect to be successful

How to successfully involve developers in the discovery process

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