Nicolas Alayo-Matos, who is the commercial video director from True Classic, joins Damian and Dallin for this insightful episode of Totally Radvertising. They ask Nicolas about his most rewarding campaigns and how he overcomes the challenge of striking the right balance between entertainment and sales when creating engaging content. They also talk about the risk associated with creative choices and how to keep product messaging and humor in sync. Nicolas shares how True Classic is leveling up its brand in the coming year and tactics he uses to track campaign performance. Tune in to learn more about omnichannel marketing and the tools essential for modern advertising! 
00:45 Ad commentary10:01 Every second matters in advertising
12:10 Nic's career
22:28 Balancing the risk in entertaining campaigns
36:07 Organic versus paid content
42:27 How do you track performance?

"There's still a value in traditional media, but you can learn your lessons on social media. You can learn your lessons with DR and see what drives performance, and then put that everywhere and go omnichannel as quickly as possible." 46:33