Barbell Business - Podcast for gym owners by Barbell Shrugged

Founder of Brute Strength - Michael Cazayoux - 176

Cultivating Fearlessness with Peter Scott - 175

Some fear is great because it keeps us alive. Are you afraid of making a left turn out into traffic when there’s not an opening? Good. Don’t die. Other fears, while they feel exactly the same in our bodies, are...

Staying on Top of Fitness Marketing with Jeff Sherman - 174

How do you make your gym stand out when every other gym in town offers the same services and specials? I mean, we know your gym is the best, but how will your prospects know? We asked killer marketer Jeff...

Shutting It Down with Conner Moore - 173

This week, we met up with our friend Conner Moore at a box in Mission Viejo, California. To be clear, we said “a box,” not “his box.” That’s because Conner shut his box down. Ultimately, this is a story of...

Who You Are and What You Want with AJ Roberts - 172

This week, we took a trip to fabulous Las Vegas to meet up with old-school Barbell Business podcast host and two-time world-record-setting powerlifter AJ Roberts (Instagram: @ajroberts). He’s one of the few people in the industry with a very solid...

The Legend of Mike Dolce with Mike Dolce

We haven’t been able to independently verify it, but we think MMA trainer and entrepreneur Mike Dolce, of Dolce Fitness and The Dolce Diet, might be the hero of an old-school novel. Hear us out. After his father suffered...

Mutually Beneficial Marketing with Josh Carter

You may have heard the expression, “C students make the best teachers.” They remember the struggle of not getting it. They tend to give students the kind of support they wish they’d had themselves when they were struggling to learn...

Three-Tiered Accountability with Markus Gerszi

We have a super-exciting guest this week. A big “get,” if you will. We’ve been wanting to feature him on the podcast for years, because we’re his biggest fans. That’s right, kids! This week we got to talk to Markus...

How the Best Get Better -- with Bedros Keuilian

Who do you learn from when you’re already at the top of your field? How do you get the motivation to grow when you’re already, frankly, pretty awesome? Maybe there are worse problems to have… Okay, there are definitely worse...

Extending The Client Lifecycle -- With Casey Jenks

What would it take to get Casey Jenks functional fitness sainthood status? Is that a thing? If we just put his face on a medal and wear it around our gym, will that do the trick? Casey’s the creator of...

The Last Gym They’ll Ever Join -- With Alwyn Cosgrove

Because gym owners almost always love coaching, it’s easy to fall into the trap of wanting to do all the hands-on stuff yourself. You love your work, so why would you want to let anyone else take over? This week,...

Getting Your Systems In Place -- With Danny Putnam

It’s a tale as old as time: A Major League Baseball right-fielder starts selling deer-antler supplements to teammates during pitching changes. Word spreads until members of rival teams are making transactions on base, until finally, one day, he’s inadvertently made...

How To Find Your Strengths As A Leader -- With Taylor Drescher

As a Marine Corps lieutenant, and usually as the only woman in the room, Taylor Drescher anticipated the challenges she might face as a leader. In her case, she was able to identify that her strength as a leader was...

What Is Corporate Intelligence? -- W/ Garry Lineham

Just because you’ve eaten in a restaurant doesn’t mean you know how to run a restaurant. Most people will agree with that in general, but it’s harder to see the truth when looking at your own business. The same goes...

How To Scale Up - Or Sit Tight - W/ Mike Melby

How do you know when your business is big enough? When can you stop raising capital? Can you get out of your building’s terrible lease terms? Mike Melby is a venture capitalist who works exclusively in sports and fitness....

Ron Wilson - How To Find Your Focus Zone W/ Hylete CEO

If you want to learn how to juggle, you don’t start with five balls. You become proficient with two and add from there.    The same is true for gym owners.  We often see gym owners take on multiple projects...

How To Work Well With Business Partners w/ Athletics United

Entrepreneurship is inherently lonely. Not to mention, it can be stressful. Being the only one in charge means you hold all the responsibility, which is why partnerships are often so appealing to experienced entrepreneurs. When executed correctly, partnerships can help...

How To Charge Clients For The True Value Of Your Service

We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership. On that note, it is important to charge a price for your service that...

How To Set Up Systems In Your Business

There is a big difference between working IN your business vs ON your business. No matter what industry you are in, there is a milestone that every entrepreneur needs to hit in order to take their business to the next...

The Value Of Investing In Yourself

As gym owners, we are in the business of showing people the value of coaching and investing in their health. As entrepreneurs, it only makes sense that investing in ourselves is equally as valuable.  In this week’s show we interview...

How To Make The Best First Impression

If you have been watching our show, you have heard us say it many times- We are in a relationship business. With the amount of gyms in the market, that is more more true than ever before. If you want...

The Value Of Mentorship

Wouldn’t it be awesome if there was a process in life that could help you rapidly advance your progress? Well there is. It’s called mentorship. Just like a coach or a personal trainer, a mentor is someone who can guide...

How To Turn Your Side Hustle Into A Full Time Business

If you are like most gym owners, you started a box because you are passionate about fitness. You wanted to turn your passion into a career, and you started a gym on the side in conjunction with your day job. ...

The DIY Guide To Making Videos For Your Gym W/ Monkey Reel Media

We are excited to share a special kind of show with you this week. We had Justin Ross of Monkey Reel Media come visit us to teach you about marketing with video. Justin creates high quality video content for gyms...

How To Step Into Your Roll As A Leader W/ AJ Richards

Hey Business Tribe,  We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of...

How To Step Into Your Role As A Leader W/ AJ Richards - 150

Hey Business Tribe,  We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa...

Live Q&A: We Answer Your Business Questions

Good morning tribe, We are sharing something unique on the podcast this week, and I think you are going to find a lot of value in this episode.  Last week, we recorded a podcast of the crew...

How To Accelerate Your Success By Hacking Your Language

This week on Barbell Business, we interview Mark England of Procabulary. In this episode, we dive into how our language effects our success in business, and in our personal lives. Mark provides practical tools to overcome challenges for both individuals and...

Are You Having Fun Running Your Business?

This week on BARBELL BUSINESS we are bringing Guy Ferdman back on the show. In this week's show we discuss: How to treat your business as a game How to tap into consistent motivation and passion in your business Why relationships...

What Is The Barbell Mastermind?

This week on BARBELL BUSINESS we talk about the Barbell Mastermind. We discuss: The difference between a mastermind, a workshop, and a conference The value of being a contributing member of a mastermind Why Masterminding is one of the...

Marketing, Sales, and Personal Development

This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with...

Box Owner Episode: Drew Girton of CrossFit Pendulum

This week on BARBELL BUSINESS, we interview Drew Girton of CrossFit Pendulum. We discuss How to understand what type of entrepreneur you are When to learn more and when to take action on what you know The process of stepping...

Fitness Entrepreneur Episode: David Newman of RX SmartGear

  This Week On BARBELL BUSINESS we interview David Newman of RX SmartGear. We discuss: How David built his business on the simple idea of wanting to make a better jumprope How to scale your business on top...

How To Use Copywriting To Connect W/ Your Best Clients

This week on BARBELL BUSINESS, we interview Makena Sage from Online Marketing With Heart. We discuss:    How to shift your marketing from feeling "salesy" to authentic Why good copywriting is essential for connecting with your clients How to...

The Entrepreneurial Journey

This week on BARBELL BUSINESS we interview the founder of PowerDot, Eric Glader and discuss the entrepreneurial journey. We dive into topics such as: How to strategically think about providing value to your customers The difference between a service...

Understanding Facebook Advertising

This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss: How to understand the Facebook Advertising Process How to target your ideal type of client on Facebook Why you need to focus on...

How To Build A Kickass Referral Program

This week on BARBELL BUSINESS we dive into the art of the referral. We discuss: Why referrals are an important element to a service business How to target and motivate your best members to help you bring new members into...

How To Build Community Back Into Your Box

This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss: How to build community into your box, and enhance the member experience Why you need to think of your gym as more than just a place...

What Is Barbell Logic?

This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss: What is included in the Barbell Logic software How to optimize, automate, and outsource your admin work How...

How To Get Ready To Crush It In 2017

This week on BARBELL BUSINESS we discuss: How to strategically tap into your community to grow your membership How to set up your onboarding process to optimize the conversation rate of new members How to motivate your team to...

How To Develop The Mindset That Will Unlock Your True Potential

 This week on BARBELL BUSINESS we interview discuss: Why your mindset is the foundation for your success How to find clarity and unlimited motivation around your vision How to think with a growth mindset and understand your “Why” How to...

How to Ethically & Effectively Sell Supplements In Your Gym

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss: Why providing supplements is an important added value for your clients How to sell supplements in your box with out acting "salesy" How to structure...

The Ultimate Website Episode

This week on BARBELL BUSINESS we discuss: Why your website is the most important point of contact in your digital marketing plan How to optimize your website to convert online visitors into clients How to effectively tell your gym's story...

How To Grow In A Competitive Market With Aliso CrossFit

This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss: How to be the best with what you have and scale intelligently How to diversify and optimize your intake process Why you should think of...

How To Hack Your Productivity And Workflow With Fitness Entrepreneur: Max Shank

This week on BARBELL BUSINESS we interview Max Shank. We discuss: How to make the right decision every time with a cost/benefit analysis How to outsource and automate parts of your gym business Why you should create defined roles...

How To Use Social Media To Grow your Business During Your Slow Season

This week on BARBELL BUSINESS, we discuss:  How you can utilize social media to get clients in the door during your slow season How to create a strategic social media plan to target your specific client demographic  Why you...

How Your Sales Process Sets The Bar For Your Retention Rate

This week on BARBELL BUSINESS we discuss: How your retention rate is effected by the first interaction you have with your clients How you can manage the expectations of your clients so they understand the value of your service Why...

How Barbells For Boobs Rapidly Built An Impactful Brand

This Week On BARBELL BUSINESS we interview the founder of Barbells For Boobs, Zionna Hanson. In this episode we discuss: How to tap into a community and create social change. How to implement problem solving tactics into your business....

How I Took My Fitness Business Online

This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss: His business model which allowed him to charge the premium for a high end personal training concierge club How he became NSCA National Personal Trainer of the Year...

HOW TO MAKE YOUR BOX STAND OUT IN A FLOODED MARKET

This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss: The benefits of differentiating your CrossFit box...