"As a business owner, you put your blood, sweat, and tears in your business. It's so easy to be super defensive about your product or your service. It's really important to remember that they don't care about that. They just care about figuring out whatever their issue is."
In episode 80 of the Customers Who Click podcast, I had an invigorating chat with Andrew Lees, Founder of Stoke Ventures and Co-founder of Maholla Products, a company that creates the Grassracks brand. We talked about how to build trust with your customer, simple steps to differentiate your brand through better customer service, and how affiliate marketing and Pinterest can help boost your online sales.
Trust is the hardest thing to cultivate with your customers online particularly because online stores are so easy to create. Unlike physically in a seminar/trade show, customers don’t see who is selling them products or can’t always try those products before buying.
It’s important to understand what trust is for online customers and how you can create a sufficient level of trust in your relationship with them. The two easy ways to do that are:

• learning from brands like Amazon and Starbucks
• piggybacking on someone else’s trust with their audience by making them your affiliates

Andrew Lees is the Founder and CEO of Stoke Ventures where he helps entrepreneurs launch and scale their products online. If you have heard of Grassracks, Andrew is the Co-founder & CEO of Maholla Products, the creators of the Grassracks brand. He is also the co-host of the podcast That Entrepreneur Life which is a podcast about entrepreneurship that takes you from idea to launch and beyond. 
You can subscribe to Andrew’s email list for cool tips and ideas at stokeventures.com or use the website to schedule a product consultation. You can also reach out to him on LinkedIn.