The United States government and the public turn on John D. Rockefeller, leaving Standard Oil vulnerable to their biggest overseas competitors, Shell and Royal Dutch. 




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Beating Rockefeller | The Most Hated Man in America | 3

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Dr. Marcos Colón, Director of the documentary film “Beyond Fordlandia”, shares his experiences of filming in the Amazon and witnessing the legacy of the Ford Motor Company there firsthand.

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Henry Ford’s Paradise Lost | Director Marcos Colón Discusses His Documentary “Beyond Fordlandia" | 5

Time seems to be running out for Fordlandia. But neither Henry Ford nor plantation manager, Archibald Johnston, are giving up yet. With a new site at Belterra, Archie is still sure he can get rubber trees growing. The world around him, however, is about to change dramatically - and finally bring the curtain down on Henry Ford’s ambitions in the Amazon.

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Henry Ford’s Paradise Lost | The End of an Idea | 4

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In the wake of the Christmas riot of 1930, another new manager arrives in Fordlandia. Archibald “Archie” Johnston brings a change of approach and starts to see progress across the site. But what he needs more than anything is the same as his predecessors: for the rubber trees to finally grow.

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Henry Ford’s Paradise Lost | Progress | 3

A series of luckless managers try their best to fulfill Henry Ford’s ambitions for his Brazilian rubber plantation, but deadly diseases and an outbreak of violence in Fordlandia threaten to undo what little has been achieved so far. 

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Beating Rockefeller | The Most Hated Man in America | 3

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