Behind the Scenes: Consumer Product Marketing

By Meredith Davis, Sharebird

What's Behind the Scenes: Consumer Product Marketing about?

In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns. If you’ve ever build a campaign that helps connect people with products in a truly authentic way.

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Managing Multiple Product L...


More often than not, product marketers are managing multiple product launches at once, having to swivel chair between different projects. Being organizational and operational are key skill sets in juggling it all successfully, but there's more to it than that. ...

Behind the Scenes: Consumer Product Marketing episodes: