Welcome back to Season 3 of the Good Mood Marketing™ podcast! In this episode, our hosts are joined by Sarah Johnson, National Director of Marketing and Brand Strategy, to take a behind-the-scenes look at the recent rebranding of Lincoln Property Company's residential division to Willow Bridge. 

Tune in for an engaging conversation as Sarah shares insights into the symbolism, history, and culture that shape the Willow Bridge name and brand identity. From the collaborative efforts with marketing agency IDEO to the active involvement of employees at every turn, every element of this rebranding journey is a fascinating blend of art and strategy. We also discuss how the Willow Bridge team successfully revealed the new identity to clients and team members, the timing and intricacies involved with a nationwide rebrand, as well as some fun insights along the way.