Martha Cotton is Managing Director with the Design group at JPMorgan Chase, serving as UX research lead for Chase's consumer lending business, and adjunct faculty at Northwestern University's Kellogg School of Management. Prior to JPMC, she was Managing Director at Fjord/Accenture Interactive, and Partner at gravitytank. 

Martha co-chaired two EPIC conferences back-to-back: in 2008 with the theme of "Being Seen" (building on the 2007 theme of "Being Heard"), and in 2009 with the theme of "Taking Care of Business" (echoing the economic recession at the time). Martha explains how the theme "Taking Care of Business" reflected supporting one another and ensuring ongoing meaning and relevance for practitioners during a recession. She draws parallels between recent topics like the rise of AI and discussions from the 2009 conference on the deskilling of ethnographic labor.

This year’s EPIC conference will be held in Los Angeles from August 18-21. Learn more at 2024.epicpeople.org.