The QBQ! Podcast

Believe or Leave: Building a Performance Culture with CRO Steve Chamberlin


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What happens when entitlement and blame meet a culture of accountability? In this episode of the QBQ! Podcast, Kristin Lindeen sits down with Steve Chamberlin, Chief Revenue Officer of Momentum Textiles and Wallcovering, to explore how QBQ has shaped his leadership across multiple organizations since 2007.

From transforming Husqvarna’s culture with “Believe or Leave,” to modeling accountability in new roles, to handing out QBQ books to anyone who needs the message—Steve shares stories of how personal accountability isn’t just a corporate tool, it’s a life principle.

You’ll hear:

  • Why negative thinking spreads faster than positivity—and how to stop it.
  • The difference between holding people accountable and being accountable.
  • How leaders can create clarity with KPIs and still inspire growth.
  • Why “What can I do?” is the most powerful question in business and life.

Whether you’re leading a sales team, coaching a sport, or raising a family, this episode reminds us that accountability isn’t optional—it’s the foundation of performance.

Thanks for joining us today!

Find out more about QBQ! training opportunities at www.QBQ.com.

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The QBQ! PodcastBy Kristin Lindeen