Bernadette is a great story teller and discoverer. She works with businesses to uncover brand stories. We buy 

how brands make us feel, brands that resonate with our beliefs and stand for something. Bernadette in her new book, The Fortune Cookie Principle: The 20 Keys to Great brand stories and why your business needs one,helps us learn about purpose, people, personal and perception are important aspects in shaping brand perception. Today more than ever before, with more choice we are looking for those brands that have a purpose and align with our values.

Bernadette references some companies doing it right:

Method

Chobani yoghurt

Warmer Parker Glassware

Resources and ideas:

Visit Bernadette's site The Story of Telling for more great tips on how to create your brand story.

Bernadette's Blog