193: Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns

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Show Notes:

Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you have multiple conversion values that differ widely; should a business run remarketing; and importing campaigns from Google Ads to Bing Ads.

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About Target ROAS bidding - https://support.google.com/google-ads/answer/6268637 All conversions - https://support.google.com/google-ads/answer/6317098 Import campaigns directly from Google Ads - https://help.ads.microsoft.com/apex/index/3/en-us/51050/ Weekly After Show:

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