@betches Co-Founder Aleen Dreksler On Building A Massive Media Company From A Hobby Blog

I recently caught up with Aleen Dreksler, the CEO and Co-founder of Betches, to discuss all things business scaling, launching into new verticals, and growing as a leader. What started off as a satirical blog for millennial women is now a massive multimedia platform and entertainment company, but Aleen and her co-founders have stayed true to their voice and community through it all. Aleen highlights her hiring strategy, how she approaches challenging conversations, and tools for shifting out of the scrappy entrepreneurial mindset and into her role as CEO. We also chat about the latest Betches venture, Faux Pas canned cocktails, and other projects Aleen is currently working on. 

IN THIS EPISODE, WE TALK ABOUT:

The best business advice Aleen received in the early days of Betches 

Taking calculated risks and prioritizing where your resources are best spent 

How motherhood has changed Aleen’s mindset around business

Learning to trust your intuition

How to figure out the next best step for your company 

RESOURCES

Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit. 

Go to powerhouselori.com to enroll in Six Figure School and get an exclusive bonus! 

Sign up for The Spritz newsletter at litepink.com!

Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. 

CONNECT WITH ALEEN

Follow Aleen: @aleen 

Follow Betches: @betches 

Shop Faux Pas: fauxpascocktails.com 

Listen to Diet Starts Tomorrow 

Listen to @Betches  

Listen to Betches Moms

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business