In this episode of Business in the Black, we sit down with Anthony Bryant—founder and president of the Knee High Foundation—to unpack the unfiltered truth behind building a nonprofit from the ground up. What started as a way to keep kids off the streets through football has grown into a powerful mentorship network impacting over 1,000 youth.From rejection letters to $22,000 donut fundraisers, Anthony shares how he turned purpose into impact, one helmet, one scholarship, and one long night at a time. We talk about the weight of leadership, the cost of community work, and the legacy he hopes to leave behind in Opelika and beyond.Whether you're running a nonprofit, coaching kids, or just trying to turn your mission into motion this one’s for you.