BGP 036: Dan Norris - How to Master Content Marketing and Grow Your Business
Our guest today is Dan Norris. After failing at entrepreneurship for 7 years, Dan founded WPcurve.com, subscription-based approach for getting on-demand support from top class developers. After becoming profitable in 23 days, WP Curve grew to a team of 40, servicing thousands of customers and passed an annual run rate of over $1m AUD using Content Marketing alone.
He is also the Best-Selling author of The 7 Day Startup as well as Content Machine.
Listen to this week’s show and learn:
-How Dan's 7 years of entrepreneurial failures led to his eventual success
-Why the alternative to entrepreneurship was one of Dan's strongest motivators
-Why there is no blueprint to entrepreneurial success
-The difference between blogging and content marketing
-How to come up with high quality content ideas that make an impact on your business
-The important metrics to watch in content marketing
-Why most content marketing doesn't work
-The fundamental difference between a "like" and a share
-How delegation and automation play a huge role in successful content marketing
-The 2 biggest mistakes people make in content marketing
For the complete shownotes of this episode, go to http://beastlygentleman.com/