Financial Marketing Insights

Bianca Bass - On Brand, Boardrooms, and the Psychology of Trust


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In this episode of the Financial Marketing Insights podcast, we spoke with Bianca Bass, CMO, Privalgo and youngest-ever board member of an FCA-regulated firm, about her journey from copywriting to the boardroom, and how psychology, empathy, and commercial rigor shape her approach to brand building.

Find out more at financialmarketinginsights.com

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Financial Marketing InsightsBy Jacob Howard