Anthony Edwards Biography Flash a weekly Biography.
Anthony Edwards has owned the headlines these past few days, cementing his reputation as not just the future of the NBA, but an emerging business mogul and multimedia personality. The biggest splash is his production company Three-Fifths Media, which just inked a deal with Brent Montgomery’s Wheelhouse for a fresh slate of unscripted TV projects. Edwards says this move will let him create content true to his vision and interests, while his manager Justin Holland calls Wheelhouse a “true teammate.” Right on cue, Edwards continues his run as a star in the hit Netflix docuseries Starting 5, giving viewers an unfiltered look at his sports journey, according to The Hollywood Reporter.
Speaking of unfiltered, social media hasn’t quit buzzing about Edwards. On Instagram, his Adidas-powered “Believe That” campaign pops off with followers calling him “the face of the league,” and Edwards declares he’s only “scratching the surface”—a message that has racked up tens of thousands of likes and spicy replies as per Complex and Instagram. He’s also been featured in slick sports edits taking over social channels, with creators tagging and praising his energy, confirming his huge digital footprint.
Basketball-wise, Edwards hasn’t played any international ball this summer—a first in a couple years—opting instead to focus squarely on his training, as Legion Hoops and TheDunkCentral have shared. He candidly told reporters after losing to the Thunder in the Western Conference Finals that he’s still got work to reach the likes of Shai Gilgeous-Alexander or Luka Doncic, showing the humility and drive fueling his offseason grind.
On the business and branding front, Edwards has been busy. His Core Black Anthony Edwards 2 Adidas shoes are officially available, and the campaign has been floodlit across his socials. Yet not all attention has been friendly. Total Pro Sports just covered a viral story involving an alleged alternate online account posting wild and sometimes controversial messages targeting other athletes, though there’s no confirmed link to Edwards himself.
For a lighter note, Edwards hosted the first annual “Believe That Awards” on his YouTube channel, giving out trophies to stars like Timothée Chalamet and Candace Parker, adding a “Legacy Award” for a 90s child actor, according to SI.com and the Times of India. Chalamet even dialed in virtually to accept his “White Boy of the Year” honor, and Edwards joked that, if he ever acts with Chalamet, his only rule is “I can’t die in a movie.”
Off the court, his generosity shines: CBS Sacramento covered a story about Edwards gifting a jersey to a young Sacramento Kings fan with NBA dreams, an act that made waves among fans.
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