Microsoft MVP Malin Martnes has spent considerable time exploring the Microsoft Dynamics 365 Customer Insights (Data) Specialist certification and its exam, MB-260, and she has discovered that the required subject matter is vast. In this episode, Malin tells us about her experience working with clients on the D365 Customer Insights Data application, her efforts to cover the topics of MB-260 on her blog, as well as more general Microsoft certification exam recommendations.

 

Show Notes

• 7:45 - Malin's view of with the MB-260 exam and certification: how it compares to others and whom it is for
• 10:30 - Who is well prepared to take it?
• 13:00 - How to organize your efforts toward preparing for the exam
• 16:00 - Why correct answers on Microsoft exams don't always seem logical
• 17:45 - Good entry points for this certification
• 23:00 - The challenge of getting customers motivated to use Customer Insights
• 27:30 - Malin's blogging plans for the year

 

Resources:

• Malin's blog - https://malindonosomartnes.com/
• MaCoTra (Malin's firm) -  https://macotra.no/
• Malin on LinkedIn - https://www.linkedin.com/in/malinmartnes/
• Her book about D365 Customer Insights Journeys (Marketing) - https://www.amazon.com/Becoming-Microsoft-Marketing-Functional-Consultant/dp/1803234601

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