Canadians are projected to spend 13% less on gift-giving this year as they save money for essentials, but that doesn’t necessarily mean Black Friday will be a total bust for retailers.

Dentalcorp, Canada’s largest consolidator of dental clinics, has launched a review of its business to determine how to best “unlock shareholder value,” to which one answer could be “just sell the thing.”

Canada is projected to be short 44,000 physicians by 2028, with family doctors accounting for 72% of the deficit, per a recent report by RBC Economics.

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