Blast from the Past: Jasmine Star's Facebook Video Ads Case Study

For today’s show I decided to reach back in the archives and share an encore of an episode from 2017, with my good friend Jasmine Star.   Jasmine is a marketing strategist and branding expert, and in this episode she shared a case study and gave us the 3 components of a Facebook Video Ad that had been giving her the best results for her online business.   Even though this conversation was recorded almost 3 years ago and newer apps and tools have come out since then, the concepts Jasmine talks about are still very much relevant today.   This episode today goes along well with a series I have coming soon, where I’ll be looking at how to create content that not only resonates with your audience and attracts them to you, but gets them to take action!   I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun!    On the Show Today You’ll Learn:  How (and why) Jasmine always approaches her ads with the creation process in mind     What she considers to be the “holy grail” of an ad     Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment    How she personally responds to each comment she receives on social media – and why she’s really doing this     What to consider when trying to decide on the production quality of video to use     How you can use topics being discussed in other niches to customize your own ad content    As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey, because it’s when she did get highly strategic and focused that things really took off for her with her business.