In this episode, we talk about:

• getting fired from your job on the first day that you start your business
• finding a niche — and how well niching works
• it's not true that everything has been done before
• the need to be prepared for when lucky opportunities come your way
• SEO as a tool for getting in touch with your audience
• not having a goal made it hard for Kim to find direction, her voice & brand values
• the mistake of focusing on strategy so much that you don't take action
• how your Wordpress them can affect your SEO
• aiming for a website that's only as pretty as you need

Show notes: http://www.alyssamartin.com/listen/kimherrington