Bond is back. Where’s he going next?

He’s a lucrative cultural export – and as unreconstructed as secret agents come. Now, as Daniel Craig’s final instalment finally hits the cinemas, many are calling for a new kind of 007 – but is the franchise too conservative to make the leap? Guardian film editor Catherine Shoard surveys the history of an $8.5bn cultural institution. Help support our independent journalism at theguardian.com/infocus