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Prior to founding AuraFuturity, Andrew had previous experience in international sales, marketing, product management, and general management. Audio has been both of abiding interest and a market he served professionally in these roles. Andrew has been deeply embedded in the hearables space since the beginning and is recognized as a thought leader in the convergence of hearables and hearing health. He has been a strong advocate for hearing care innovation and accessibility, work made more personal when he faced his own hearing loss and sought treatment All these skills and experiences are brought to bear at AuraFuturity, providing go-to-market, branding, and content services to the dynamic and growing hearables, hearing health, and broader communication spaces.

Andrew joins us on the Hearing Matters Podcast to celebrate World Hearing Day. This year's theme is "Ear and Hearing Care for All. Let's Make It a Reality." With this theme, the communication objectives are to:

• Draw attention of decision makers in governments and civil society groups towards the WHO’s recommendations regarding integration of ear and hearing care into PHC.
• Encourage governments to integrate primary ear and hearing care into training programmes for health care providers at primary level.
• Call attention of primary level health care providers (health workers and physicians) towards the needs of people with hearing loss and ear disease.
• Inform people about the importance of ear and hearing care and encourage them to seek services.

On this day, WHO will launch a new training manual - Primary ear and hearing care training manual. The manual will be accompanied with trainer’s handbook and other community resources.

• Ear and hearing problems are among the most common problems encountered in the community.
• Over 60% of these can be identified and addressed at the primary level of care.
• Integration of ear and hearing care into primary care services is possible through training and capacity building at this level.
• Such integration will benefit people and help countries move towards the goal of universal health coverage.

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