BONUS: Imperfect Action: How To Start Something New (Client Story)

One of the greatest things that hold consultants back is the fear of taking imperfect action. Too often, we get obsessed about how everything should perfect before we even think about starting something even as simple as a webinar. We want to be sure enough people will attend and that every last detail is in order. Guess what? It will never be perfect. Not every person you reach out to will be attending that webinar of yours. But there is still so much you can get from just moving forward with that initiative and putting your message out to the remaining three people in the audience. It’s all about leverage. Michael Zipursky explains.

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