The Marketing Book Podcast

BONUS: Why Hype Is Misunderstood and a Force for Good

05.25.2021 - By Douglas BurdettPlay

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A replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd Selling From The Heart: How Your Authentic Self Sells You! By Larry Levine

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