Book Marketing Tips For The Long Term With John Kremer

John Kremer's 1001 Ways to Market Your Book was the first book I ever bought on marketing way back when I started self-publishing in 2008. He has revised it several times since and is still a prolific content creator around book marketing. I'm thrilled to discuss long-term book marketing for authors in this interview.

In the intro, Best Book Promotion Sites for 2022 [David Gaughran]; Dean Koontz talks craft and publishing [Writers Ink]; Indie Authors and the Creator Economy [ALLi]; What to give up [SJ Pajonas].

Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn

John Kremer is the author of 1001 Ways to Market Your Books, as well as other nonfiction titles, and founder of the Billion Book Initiative. Over the past 37 years, he has helped thousands of authors, including me, to sell more books.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.

Show Notes

* Why time in the market is so important

* Building relationships as the key to long-term book marketing

* Pitching vs attraction marketing

* How to decide what to focus on with marketing — because you can't do everything! 

* Why we both love audio and podcasting for marketing

* How do you know when to give up on a particular way of marketing?

* Ideas for Substack email

* Streams of income from your book

* Take one marketing action a day — and keep going

You can find John Kremer at BookMarketingBestsellers.com and on Twitter @JohnKremer

Transcript of Interview with John Kremer

Joanna: John Kremer is the author of 1001 Ways to Market Your Books, as well as other nonfiction titles, and founder of the Billion Book Initiative. Over the past 37 years, he has helped thousands of authors, including me, to sell more books. Welcome, John.

John: Thanks a lot, Joanna.

Joanna: I'm so excited to talk to you. And you were one of the first people I learned about marketing from, back in 2008, when I self-published my first book.

In case people don't know you, tell us a bit more about your writing and publishing background.