The Growth Focus Podcast

Bootstrapping, Authority, and Authentic Growth: Dennis Underwood on Founder-Led Success | Growth Focus Podcast


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In this episode of The Growth Focus Podcast, host Gary Lafferty sits down with Dennis Underwood, founder and cybersecurity innovator, to discuss how to scale a tech company without VC funding.

Dennis shares:

  • How he bootstrapped his company to $2M in sales

  • Why founder-led marketing beats traditional ads

  • The power of authentic thought leadership on LinkedIn

  • Strategies for B2B tech founders to build trust and authority

  • Why organic growth wins over ad spend in a noisy cybersecurity market

Learn how tech founders, MSPs, SaaS leaders, and consultancies can grow faster and smarter by leveraging their expertise and authority — not their ad budgets.




Connect with Dennis Underwood: LinkedIn Connect with Gary Lafferty: Growth Focus Website | Gary’s LinkedIn

Follow The Growth Focus Podcast for expert conversations on founder-led business growth.

#Bootstrapping #FounderLedGrowth #Cybersecurity #LinkedInMarketing #AuthorityBuilding #B2BMarketing #TechFounders #GaryLafferty


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The Growth Focus PodcastBy Gary Lafferty