Braintrust takes aim at the gig platform middleman

08.27.2020 - By HBS Managing the Future of Work

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Braintrust’s gig model disrupts the status quo, replacing the typical middleman and assigning governing rights to users. The not-for-profit, which connects highly skilled tech talent with enterprise clients, uses blockchain tokens to grant users who help build the platform voting rights in strategy and policy decisions. Co-founders Adam Jackson and Gabriel Luna-Ostaseski discuss their experiment in realigning incentives.

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