For community FIs, spending on digital channels and other technology often comes at the expense of opening new branches. This isn't the case for Ascend Federal Credit Union of Tennessee. President and CEO Matt Jernigan shares the growth strategy of the $4 billion credit union and the central role physical branches play. Matt talks about how design, technology, and winning local relationships help Ascend meet the needs of a growing member base and keep a lid on expenses.

Highlights from the episode:

-The expansion challenges of Middle Tennessee

-The importance of physical branches, even within a digital-driven strategy

-Innovations in branch design and technology

-Balancing Cost and Member Needs

-Adapting to local needs

-The operational challenges and key partnerships needed for success

For more, visit https://ascend.org/