THE FMCG SCOOP hosted Ore Afolayan (Mr Miyagi of Marketing). In this interactive session, we looked at the misconception between sales and marketing, the emergence of technology and agile methodologies, the impact of the Covid-19 on FMCG related businesses, how millennials and Gen Z’s are influencing innovation within the FMCG space, the effect of the AFCFTA agreement and the future for the industry. A quick takeaway is that players need to collaborate more while being open to a more efficient business model in other to build great customer experiences and secure consistent and long-term relationships.

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Host: Vivian Okoh-Olutunfese