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Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)
Paul Verdu spent much of his early career at places like
Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft
beer division of Molson Coors Beverage Company. Today, he serves as
President of Wisconsin Brewing Company. We’re excited to chat with Paul
about what he has learned over his career and the differences across all
the organizations where he has spent time. Paul will discuss the
importance of brand building, portfolio management, how to define
success, quality and consistency, and the importance of focusing on your
people.
Paul and his wife Lynn have three college aged children and live in
Delafield, Wisconsin. At any given time you’ll find them enjoying lake
life with family and friends, travelling, seeking out great new food
finds, cooking, firing up the grill and smoker or supporting their
favorite baseball, football, basketball or soccer teams.
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By Craft Beer Professionals
5
55 ratings
Paul Verdu spent much of his early career at places like
Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft
beer division of Molson Coors Beverage Company. Today, he serves as
President of Wisconsin Brewing Company. We’re excited to chat with Paul
about what he has learned over his career and the differences across all
the organizations where he has spent time. Paul will discuss the
importance of brand building, portfolio management, how to define
success, quality and consistency, and the importance of focusing on your
people.
Paul and his wife Lynn have three college aged children and live in
Delafield, Wisconsin. At any given time you’ll find them enjoying lake
life with family and friends, travelling, seeking out great new food
finds, cooking, firing up the grill and smoker or supporting their
favorite baseball, football, basketball or soccer teams.
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