This week, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning.

Here's a peek at what we cover in this episode:

[00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role.

[00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand.

[00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole.

[00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams.

[00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Deven's episode:

Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay

Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine

Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty

Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)

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