Today our guest is Claire Diaz-Ortiz! Claire is an author, renowned speaker, and startup investor. She was an early employee at Twitter and has taken that essential expertise into her work as a consultant and authority on social media and online branding. Her books have been published in 12 countries, won many awards and she has been featured widely in both print and broadcast media! Today we are referring specifically to her latest book, Social Media Success for Every Brand and unpacking some of the lessons she has compiled in its pages. 
When we say that Claire is a social media genius we really mean it! In our conversation, we unpack the difference between direct marketing and brand marketing and why you should not be targeting an immediate sale on social media platforms. Claire breaks down a few common mistakes made by brands and big businesses on the various social sites that we all use and shares some very easy and quick strategies you can start implementing today to get things going!
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.
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391: Brand Marketing vs. Direct Marketing: Why Your Goal on Social Media Should Not be an Immediate Sale with Claire Diaz-Ortiz

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.
Find show notes and resources at bossproject.com/podcast

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People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an article I read by Morgan Smith for CNBC. She interviewed Harvard-trained Neuroscientist and Adjunct Professor Juliet Han. Han suggests a totally different approach to growth. Rather than self-examining your strengths and weaknesses, what if you focused predominantly on your job responsibilities? 

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Here’s the thing, though: you’re a business owner. So, as the CEO and head of your company, what is most important for you to do? What do you need to be excellent at? What tasks do you need to be good at? What tasks can be low-effort or delegated? There are a couple of things you need to focus on to make your business thrive: cash flow, sales, and messaging. In the digital product world, it’s all about driving continuous traffic to your product rather than constantly improving the offer. Every company is different! Let’s get into it.
Episode Highlights

What Changes When You Figure Out What Really Drives Your Company

Why Asking For a Second Opinion Could Highlight What You Really Need to Change 

How to Get Out of Autopilot and Put Yourself Back in the Driver’s Seat of Your Career

Getting Hyper-specific About the Types of Skills You Need Most


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career

I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take? How do I break free from this rut? Is there a book, a podcast, a process, a checklist – anything that can guide me out? Just hand me the instruction manual, and let's get moving! But if you suspect that what's holding you back is more about mindset than your previous blocks have been, then this can be a tough place to be in, especially for those of us who thrive on logic and clear steps forward.
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How do we get to the root of why we are feeling so stuck? And more importantly, how do we start feeling positive about charting a new course? But I want to take it a step further. I've compiled a list of questions that I truly believe can help us dig deep and uncover what's going on beneath the surface. I don't think the questions by themselves are as helpful as seeing the process in action. So, we're going to tackle this together. I haven't prepped my answers to these questions. Instead, I'll open up about my own struggles, my mindset obstacles, and where I'm aiming to go next. Let's dive deep into these questions together!

Episode Highlights:

What Do You Really Want?

What Is Making You Feel Stuck?

What Are You Willing To Do About It?

What Are You Not Willing To Do?

What’s Your First Step?

What Are You Willing To Commit To?

How Will You Stay Focused?

How Do You Need to Feel To Be The Most Effective At Showing Up?

How Can You Create More of That Feeling?

Is There Anything You Need To Address In Your Body In Order To Make This Happen?


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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839: Get Unstuck: How to Tackle Your Mindset for People Who Prefer to Talk Strategy

Are you creating a diverse social experience for yourself and your business or are you playing it safe? I’m going to argue why talking to strangers might be the key to more revenue growth and your happiness! During this episode, I’m going to tell you how talking to strangers has contributed to my overall happiness and helped me to grow my revenue and how you can make the same thing happen in your own life and business.
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Episode Highlights:

The Two Elements That Make Up the Magic of Relational Diversity [0:02:37] 

So, You’re Talking to Strangers. What Now? [0:08:50]

Seven Ways to Tell Strangers Your Story [0:14:30]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go t  thestrategyhour.com.
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838: Why Talking to Strangers May Be The Key to Revenue Growth & Your Happiness (Plus, The 7 Stories That Create Deep Connection)

Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunities and expand your network but also achieve remarkable growth! In this episode, Angela shares how she built 120 partnerships in one year, the positive impact those relationships had on her business, and the seven steps you can take to overcome common mindset blocks and build mutually beneficial collaborations.
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This conversation offers you so much more than just a guide to incredible collaborations and partnerships that move your business forward. Angela and Abagail also get into some powerful (and actionable) mindset stuff that is going to rock your world! 
Episode Highlights:

How Angela Became a Powerhouse Business Coach

The Mindset That Made 120 Partnerships in a Year Possible

Goals Aren’t Everything: How Business Can Be Playful and Fun

Tips for Overcoming the Mindset Blocks That Can Stand in Your Way

Types of Collaborations That Could Work for You

Reasons You Might be Holding Yourself (and Your Business) Back


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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837: The Ultimate Collaboration Guide: 120 Partnerships & The Mindset That Made Them Possible with Angela Henderson

Passive income posts frustrate me so much – especially the ones promising you that digital products will make you money in your sleep. Don’t get me wrong, digital products have made me millions and they are great to have in your business. But they do not generate sales without maintenance and certainly do not work all on their own! They are far from passive. Today I want to talk about what is actually passive because passive income definitely is available to you and it’s not talked about often enough. 
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When I came into this business, I had a world of knowledge at my fingertips. I worked in the financial industry prior to building this company and that definitely gave me an advantage. I got to witness what really goes on in the financial world and I got to learn about my financial future rapidly. I know that this job set me up for success regardless of how much I disliked working there! I don’t sell financial products and am not tied to any financial firm, I simply want to see you wealthy and deeply care about your future! 
Episode Highlights:

The Easiest Way to Retire Early

The One Thing You Need to Know About Saving

How I Make Truly Passive Income

My Number One Goal in Life and Business


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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391: Brand Marketing vs. Direct Marketing: Why Your Goal on Social Media Should Not be an Immediate Sale with Claire Diaz-Ortiz

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