Brand Reality #2: Branding is the most powerful, yet most misunderstood business strategy
All brands have one thing in common: if they break their promise they are likely to be banished forever from your life into one of Dante’s circles of hell, and since you nowadays have a powerful voice through soci
Brand Reality #2: Branding is the most powerful, yet most misunderstood business strategy
All brands have one thing in common: if they break their promise they are likely to be banished forever from your life into one of Dante’s circles of hell, and since you nowadays have a powerful voice through soci