In today’s podcast episode, We feature Shannon Gabor,  the entrepreneurial spirit behind female owned and operated, Clever Creative. Driven by curiosity and a desire to make work that supports brands, their big vision and bold ideas, she oversees the new business strategy as well as the direction and growth of her team. With over two decades of experience building brands, Shannon got her start working in entertainment promotions for Burger King and 7-Eleven before joining Mattel on global packaging design and worldwide licensing, living abroad in Hong Kong for a year. Advocating for the human connection in branding,  she has taken Clever from backyard office to an award-winning and full-service branding agency that’s proudly supporting iconic brands like Warner Bros., Tastemade, Starbucks and Netflix. Clever has successfully led packaging and licensing initiatives for Mattel, produced custom talent gift packaging programs for Netflix, worked on rebranding for PowerCrunch and Beverly Hilton, built digital experiences for GirlUp, as well as created new brand identity systems for cannabis, wellness, CPG and fashion startups. 

Topics covered:

• How she got her start working in entertainment promotions
• Why is the ability to access a story important in branding?
• How branding can be associated with “how you show up”
• How to connect business and creative
• Her biggest accomplishments as brand creative
• Qualities that help in branding business success
• How the “survival of the quickest method” works in the branding business
• How important are startup brands in business growth
• How they were able to work on a startup business during the pandemic
• Top recent memorable experiences for a branding person
• Branding mistakes people make 
• Why there should be no boundaries in a conceptual stage in branding
• How much industry trends affect branding
• How to give relevance and value 
• Basic principles of a successful branding 
• Why you should take your time in building your brand
• How to measure success from a brand’s perspective
• How working with an agency can help your business branding

To watch part 2 of this interview, visit: http://lagoals.com/podcast

 Clever Creative Website: http://clevercreative.com/       

 Clever Creative Facebook: https://www.facebook.com/clevercreativeagency/

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 Clever Creative Twitter: https://twitter.com/clevercreative

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