The Elephant in the Room

011 Branding, cultural appropriation and stereotyping with Prof Jonathan A.J. Wilson

01.28.2021 - By Sudha SinghPlay

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I enjoy recording podcast with all my guests but this one was particularly full of laughter, learning and insights. For the 11th episode of #TheElephantintheRoom I interviewed Professor Jonathan A.J. Wilson, a Professor of Brand Strategy & Culture at Regent's University London, Editor-in-Chief of the Journal of Islamic Marketing and the author of ‘Halal Branding’. Born and raised in Manchester, Professor Wilson is the son of a white Scottish father and Black Carribbean mother in a Christian household. He converted to Islam in 2000. He has deep knowledge of different cultures, speaks multiple languages with ease and is passionate about marketing and branding. In this episode he speaks about the absence of diversity in leadership positions in higher education

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