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Hello, and welcome to "Beauty and the Biz," where we'll discusshow Marcelo Antunes, MD, FACS, immigrated from Brazil to a thriving Austin practice. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Brazil to Thriving Austin Practice — with Marcelo Antunes, MD, FACS."

Obviously, running a successful plastic surgery practice is no small feat, but Dr. Marcelo Antunes, a facial plastic surgeon in Austin, TX, has built a thriving practice over the past six years.

Remarkably, when Dr. Antunes moved to the U.S. from Brazil at 26, he had no idea he'd one day run his own successful private practice. Notably, through the help of a professor, he secured a fellowship with a renowned facial plastic surgeon, where he learned not just advanced surgical techniques, but also the critical business strategies needed to run a practice.

Specifically, in this "Beauty and the Biz" Podcast episode, you'll discover the key lessons learned by Dr. Antunes:

• Building Relationships: Firstly, Dr. Antunes stays closely connected with his fellowship peers. They've become a valuable network for advice and troubleshooting challenges.

• Strategic Growth: Secondly, he strategically narrowed his focus to facial plastics, tackling complex revision rhinoplasties to build a reputation and gain referrals from peers.

• Team Culture: Thirdly, his 8-member staff is a tight-knit, supportive team that aligns with his mission of providing outstanding patient care.

Ultimately, Dr. Antunes' story highlights that the journey to business success requires mentorship, networking, and clear strategy.

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

Enjoy!

Catherine Maley, MBA

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P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

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Visit Dr. Antunes' website

Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."

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