Host, Austin Becker, sits down with the founder of Revi, Lizzie Shilko, for a conversation that delves into the challenges faced by the ski industry, particularly the entrenched boys club mentality that hinders innovation and product development. They highlight the slow pace of change in ski gear, such as the four-buckle ski boot and helmets, contrasting it with rapid advancements in technology in other sectors. The two dive into Lizzie's story, what it's like being a first-time entrepreneur, and being a woman founder in a male-dominated industry. Lizzie has an incredible story that you will not want to miss!

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Takeaways:

The ski industry has a long-standing boys club culture.

There is resistance to new product innovations in skiing.

The four buckle ski boot is an outdated standard.

Ski gear development is lagging behind other industries.

Technology in skiing is not evolving as quickly as in other fields.

The speaker questions the rationale behind not updating ski helmets.

Innovation is crucial for the future of the ski industry.

The market is ready for new ideas and products.

Skiing needs to embrace change to attract new customers.

The conversation emphasises the need for a shift in mindset within the industry.

Keywords:

ski industry, innovation, boys club, ski gear, technology, helmets, market challenges, product development