Joe McCambley, Chief Marketing Officer at Saatva, reveals how to break through in a competitive category. He shares the perils of primarily focusing on rational benefits and relying on traditional ways of marketing, and why it's imperative to differentiate through emotional benefits. Joe discusses how a deep understanding of consumer insights can support the building of an emotional connection with consumers that meaningfully earns trust and grows business.

Contact Info:

Joe McCambley - https://www.linkedin.com/in/joemccambley/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

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