The closer you are to the customer, the better you can tell that story.

Kipp and Kieran dive into the nuances of marketing leadership with special guest Brian Balfour. Learn more on the imperative of effective customer-centric communication, underlining the value of aligning marketing strategies with customer problems, and emphasizing the critical link between customer engagement and compelling storytelling.

About Brian Balfour

Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine.

Connect with Brian!

Mentions

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.