04.29.2021 - By Mike Michalowicz
Most of the time, people buy based on emotion and not on logic. You have to understand the emotions that make people buy. The companies that know their emotional formulas are doing way better than those who are guessing on it. In this episode, Brian Gregory shares what the personality of business means and why it is important. He also discusses the ADMANITY® Protocol and how it can help any accounting business by showing them how their brand will psychologically need to be presented so that others desire to engage them. Website: Admanity.com Admanity.com/GMAP