The Strategic Veteran

Brian Moss


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Army veteran turned CEO, wildlife removal expert, and 2024 Veteranpreneur of the Year Brian Moss shares powerful military transition advice, entrepreneurship insights, and franchise success tips.


🎙️ In this compelling episode of the Strategic Veteran, host Adam Peters sits down with 🎖️🇺🇸 Brian Moss, a retired First Sergeant with 22+ years of U.S. Army service, Cavalry Scout (19D), and now President & Co-owner of AAAAC Wildlife Removal. Brian’s transition from uniform to CEO is a masterclass in resilience, adaptability, and following your passion—especially for veterans exploring post-military entrepreneurship.


From earning his spurs in the Army, to launching and owning one of the leading veteran-run wildlife removal franchises spanning 13 states, Brian unpacks:

• The emotional and tactical shift of leaving the military

• How his love for hunting and nature became a profitable mission

• The structure and support that made franchising a perfect fit for veterans

• Scaling from single shop ownership to national Franchise President

• Veteran employment, leadership, and transitioning with purpose


📍 CHAPTERS:

0:00 - Introduction to Brian Moss and his Army career

1:35 - Growing up in Louisiana and joining the Army

5:54 - Why becoming a Cavalry Scout (19D) was the perfect fit

11:12 - Leadership in the Army and fast-tracking promotions

18:47 - Cultural shifts: pre- and post-9/11 Army dynamics

23:33 - Impact of seeing a soldier gain U.S. citizenship

28:59 - Emotional realities of leaving the military

35:22 - Finding a new purpose: Starting in wildlife

41:18 - Building & scaling his wildlife franchise

47:36 - Franchising for veterans and ideal ownership profiles

55:00 - Wildlife removal explained: rats, gators, and everything in between

1:07:33 - Freedom and purpose as a veteran entrepreneur

1:13:28 - How to get involved with AAAAC Wildlife Removal

1:15:06 - Final insights and community resources for veterans


🔍 KEY DISCUSSION POINTS:

• Transitioning from First Sergeant to franchise owner

• Why AAAAC Wildlife Removal fits post-military life

• The structure and camaraderie of franchise ownership

• The emotional toll of separation and rebuilding purpose

• Real-world leadership lessons from Army service

• Turning passion into a sustainable business model


👨‍✈️ MILITARY EXPERIENCE HIGHLIGHTS:

• Branch: U.S. Army 🇺🇸

• MOS: 19D Cavalry Scout

• Roles: Platoon Sergeant, First Sergeant, Spur Master

• Deployments: Desert Storm, Iraq, Korea (DMZ), Germany

• Leadership: Mentored junior soldiers, coordinated soldier citizenship


💼 EXPERTISE / CIVILIAN SUCCESS:

• Business: President & Co-Owner, AAAAC Wildlife Removal

• Achievement: 2024 Veteranpreneur of the Year

• Operations: 21 franchisees, 13 states

• Focus: Wildlife removal, pest control, veteran franchise development

• Community: Grows veteran entrepreneurship, peer mentorship


📣 Join The Stronghold: A free, veteran-led space to navigate transition + business ownership.


#Veterans #FranchiseOpportunity #MilitaryTransition #ArmyVeteran #BusinessOwnership

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The Strategic VeteranBy Adam Peters