brightonSEO's podcast

By Kelvin Newman

What's brightonSEO's podcast about?

BrightonSEO started out, like many a fine idea, as conversation in a pub.

In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds.

We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.

Download our free app to listen on your phone

brightonSEO's podcast episodes:

11.11.2019
Alec Burns - Applying The Pareto Principle to Amazon Advertising
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing rapidly. Alec will provide an overview of Amazon Advertising in 2019 and beyond, along with ready-to-use sponsored ads strategies for managing accounts of...
11.11.2019
Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing
Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account. The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This...
11.11.2019
Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s customer, how can attendees build landing pages that convert and make them more money. Attendees will walk out of this session having...
11.10.2019
Louise Childs - Supercharging PPC performance with GA
Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Learning to adapt your marketing strategies.
11.10.2019
Corey Lendrum - De-Junking Google Ads Accounts
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct structuring, identifying pesky default settings, and using lists & labels correctly. This is generally aimed towards turning...
11.10.2019
Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience...
11.09.2019
James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our...
11.09.2019
Richard Falconer - Stacking the Adwords deck
Google's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but here we investigate the darker side of why people click paid search ads and discuss what it means for your campaigns.
11.09.2019
Nadya Birca - The use of PPC for multi-channel audience management
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime &...
11.08.2019
Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how...
11.08.2019
Halide Ebcinoglu - Machine Learning in Google Ads: Tips, Tricks & Best Practice
Machine Learning is everywhere, also in Google Ads. In my talk I'm not going to deepdive into specific ML features more into ways how PPC Managers have to deal with it and how it's changing the way we are managing...
11.08.2019
Nils Rooijmans - Keeping an Eye on Google's AI using Scripts
Google is pushing its AI, reducing the amount of control for PPC experts. You can use scripts to monitor the impact of the AIs and regain control. At the end of my talk you will have a ready to use...
11.07.2019
Damian Koblintz - Simplifying Attribution
Ever wondered why the numbers don't quite add up? This is a look at how modern attribution evolved to solve a problem of our own making, helped enable Brexit and generally gave us all a headache. Then some suggestions on...
11.07.2019
Bethan Vincent - Running a high-performing marketing team using the Agile/Scrum framework
In this talk I will share my experiences running a marketing team using the Scrum framework and some of the marketing specific customisations the process requires. I will also be making the argument for why marketing departments should consider stealing...
11.07.2019
Michelle Vickerman - Advanced Supermetrics & Google Sheets for Dummies
Practical examples of exactly what you can do with Supermetrics, how to build clear dashboards by manipulating data in Google Sheets and why this is useful for accurate reporting and forecasting as well as time saving.
11.07.2019
Andraz Stalec - 5 false assumptions about your traffic
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences,...
11.06.2019
Rob Millard - How we got 2,000 journalists to start using audience data
In larger organisations, it can be difficult to ensure that meaningful audience data is available to all of the people who might be able to benefit from using it. In this talk I'll share how we built our own analytics...
11.06.2019
Kelly Edwards - How to use DataStudio to understand the impact of content
Finding the impact of content - both commercial and creative - can be difficult and involves a lot of different tools. From pageviews, rankings, search terms, CTR, conversion rate and more, it's a lot of data to process from different...
11.06.2019
Yulan Lin - Data Studio: Developer Features and new product developments
Data Studio updates + developer features - how to use it to visualize and create dashboard for your data.
11.05.2019
Adam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture them
Experts in marketing attribution since 2002, Mediahawk know how to track all of your conversions from all of your channels - whether that's digital, offline or by phone. Correctly identifying all of your conversions is key to creating a positive...
11.05.2019
Stephen Pavlovich - Experiment culture: creating a culture that celebrates failure and drives performance
More and more companies recognise that the more they experiment, the faster they grow. But many are sabotaging their culture of experimentation – without knowing it. In this session, Stephen Pavlovich, CEO at Conversion, will show what they're doing wrong...
11.05.2019
Chloe Fair - Traffic vs conversions - how SEO and CRO can work together
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) - the end goal is the same. Diving into the conversion funnel, this talk will...
11.04.2019
Matthew Kay - Weighted sort: Google's not-so-hidden algorithm that could transform your marketing
Weighted sort is an algorithm - tucked away in certain reports within Google Analytics - that ranks rows of data according to how statistically significant the output is. You may be familiar with weighted sort within the context of GA...
11.04.2019
Azeem Ahmad - No Customer? No Problem! Tips to measure on site behaviour using signals
Many of us work with businesses that have a brick and mortar presence as well as a digital presence. Quite often, there is a disconnect between what happens online vs what happens online in terms of customer behaviour. In this...
11.04.2019
Adam Englebright - BigQuery without Analytics 360
Find out how to get around one of the major limitation of Google Analytics—unsampled data—without having to upgrade to 360, and explore the potential for analysis opened up by BigQuery.
11.03.2019
Wesley Maynard - Increase your level cap with the SEO Performance expansion pack
I'll be talking about how brining design, UX, technical performance, CRO, data dashboards and editorial skills into your daily work flow will make you a better SEOer. As a by product - you'll become indispensable to your clients/bosses.
11.03.2019
Ivano Di Biasi - SEOZoom a different approach to professional SEO Tools
SEO Tools innovation developing tools that help every professional involved in the SEO process, from keyword research to technical SEO and strategic copywriting.
11.02.2019
Dixon Jones - New development at Majestic
Majestic has spent the last year working on some new developments. Be among the first to find out what they are. If you are a blogger, there will be news. If you are a link builder, there will be a...
11.02.2019
Joshua Hardwick - How to find link building opportunities using Ahrefs
Using Ahrefs' tools to find high-quality link opportunities quickly and efficiently.
11.02.2019
Will Hobson - How reactive PR can lead to LINKS
I’ll be talking about using reactive PR techniques to aid your link building strategy. Everything from Love Island to heatwaves.
11.01.2019
Adrian Kempiak - Neadoo's CRM - a better way to report and communicate
My talk is about our fresh CRM, which provides better reporting possibilities for SEO Agencies.
11.01.2019
Adam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture them
When looking at marketing campaigns, a lot of marketers don't take in to account all conversion channels - and this can lead to missing up to 60% of your conversions! This talk will help you identify if you're missing out,...
11.01.2019
Ross Paton - Unified Attribution: Connecting Digital to Offline & How to Optimise TV & Radio for ROI
Corvidae uses cutting edge data querying technology to combine normally siloed data. Using this unified data, it can analyse our clients digital marketing channels and ATL activity. This allows efficiencies in strategy to be unlocked, allowing more effective campaigns with...
10.31.2019
Daiana Damacus - Why B2B product marketers must be brave to succeed internationally
B2B product marketers face a wealth of challenges when trying to integrate global digital marketing into traditionally offline manufacturing businesses. Daiana will address common issues faced by B2B brands including setting expectations, branding and targeting and share tips for how...
10.31.2019
Zanna Pupele - How to increase global traffic and rankings with answer box optimisation
In many countries and languages, finding featured snippets and answer boxes is still quite rare – but there are big opportunities to be had. Using examples from a recent case study, Zanna will demonstrate how optimising for these positions can...
10.30.2019
Olivia Lofts - Why translating your keywords and ads is a bad idea in PPC/paid media
This talk will look at why keywords should not be translated when running international campaigns. It will also cover the negative impacts of simply translating ads and not localising them to your target audience. We will explain the best practice...
10.30.2019
Anlieka Marconi - How to Drive Global Sales with Social Selling
Discover how social selling could change your approach to global sales and bring big results. Anlieka will share tips on how to develop a successful social selling strategy from choosing the right people and optimising profiles, to growing your network...
10.30.2019
Jake Potter - Using LinkedIn Paid Ads to support a lead generation campaign
Join Jake Potter, Global Social Media Manager at Colt Technology Services as he shares how Colt generated leads through an always on paid social strategy, focussed on LinkedIn. This session will cover how leveraging the data from paid social results...
10.29.2019
Yumna Kumran - The Relationship Between Pop Culture and Social Media Marketing!
Both social media marketing and pop culture dominate our screens - be it our smartphones, TVs, tablets or laptops. The relationship between them isn’t exactly Barack and Michelle Obama level, but it’s certainly a strong one. In this talk, find...
10.29.2019
Marie Page - How to get Facebook Groups working for your business
Facebook itself is putting increasing emphasis on Facebook Groups with renewed focus on building communities rather than supporting commercial Pages. With a host of new features for Groups as well as significant algorithmic advantage, what can brands and businesses...
10.29.2019
Hannah Clare - How we got Brighton to #BeMoreSnail
In Autumn 2018, we held a fundraising art trail to encourage the residents of Brighton and Hove to get out, #BeMoreSnail and enjoy the slower parts of life. This is an overview of our digital campaign and how we raised...
10.28.2019
Alex Major - Supercharge your Google Shopping campaigns
Simply listing your products on advertising systems like Google or Facebook isn’t automatically going to take your revenue stratospheric. Sorry to burst that bubble. Google Shopping is super smart – sophisticated algorithms doing most of the hard work behind the...
10.28.2019
Frederik Hyldig - E-commerce PPC in an Automated World
As technology improves we see an increasing amount of automation in the field of PPC. With this comes democratization of the technology giving everybody access to the same possibilities. So how do you win in a world where the same...
10.28.2019
Pınar Ünsal - Growing Ecommerce Revenue with Google Ads in a Declining Economy
To successfully grow your ecommerce revenue in a difficult economy you have to be able to adapt fast to new ad formats, automation & AI, and use more sophisticated audience targeting. In my presentation I will not only talk...
10.27.2019
Ciara Serrano Temprado - My traffic is gone! Where the heck did it go?
It's a checklist about what to do when you realise that you are losing organic traffic: which things should you check and some tips and ideas of what can you do to do to recover it.
10.27.2019
Rohit Nargunde - Getting the most from Bing Webmaster Tools
Search engine optimization is a two way street. As webmasters continuously try to adapt and improve their site to maximize traffic, search engine also continuously evolve their algorithm to meet the demands of changing ecosystem. Hear from Bing webmaster tools...
10.27.2019
Jeroen Maljers - Most Important PPC Updates From The Last 12 Months
With the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it’s nearly impossible to keep up. Swydo’s Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting...
10.26.2019
Danny McMillan - Amazon PPC - The Science Lab Of Your Amazon Business
How to implement a series of strategy to improve your Amazon Sponsored Ads.
10.26.2019
Prabhat Shah - How to create Amazon Advertising campaigns without targeting any keywords?
Advertisers are now able to target customers by product or category. Targets can be similar products or complementary products. Category can be narrowed down to a specific subcategory or broad category. In both cases, you can add negative ASINs and exclude...
10.26.2019
Katherine Khoo - Understanding Amazon's A9 Algorithm
In the game of multi-channel eCommerce, SEO is not just about Google. With 44% of product searches starting on Amazon, it's essential you're ranking well if you/your client sell here. So come and learn about how Amazon's A9 product ranking...

What's brightonSEO's podcast about?

Download our free app to listen on your phone

brightonSEO's podcast episodes:

Alec Burns - Applying The Pareto Principle to Amazon Advertising

Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing

Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand

Louise Childs - Supercharging PPC performance with GA

Corey Lendrum - De-Junking Google Ads Accounts

Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding

James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation

Richard Falconer - Stacking the Adwords deck

Nadya Birca - The use of PPC for multi-channel audience management

Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation

Halide Ebcinoglu - Machine Learning in Google Ads: Tips, Tricks & Best Practice

Nils Rooijmans - Keeping an Eye on Google's AI using Scripts

Damian Koblintz - Simplifying Attribution

Bethan Vincent - Running a high-performing marketing team using the Agile/Scrum framework

Michelle Vickerman - Advanced Supermetrics & Google Sheets for Dummies

Andraz Stalec - 5 false assumptions about your traffic

Rob Millard - How we got 2,000 journalists to start using audience data

Kelly Edwards - How to use DataStudio to understand the impact of content

Yulan Lin - Data Studio: Developer Features and new product developments

Adam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture them

Stephen Pavlovich - Experiment culture: creating a culture that celebrates failure and drives performance

Chloe Fair - Traffic vs conversions - how SEO and CRO can work together

Matthew Kay - Weighted sort: Google's not-so-hidden algorithm that could transform your marketing

Azeem Ahmad - No Customer? No Problem! Tips to measure on site behaviour using signals

Adam Englebright - BigQuery without Analytics 360

Wesley Maynard - Increase your level cap with the SEO Performance expansion pack

Ivano Di Biasi - SEOZoom a different approach to professional SEO Tools

Dixon Jones - New development at Majestic

Joshua Hardwick - How to find link building opportunities using Ahrefs

Will Hobson - How reactive PR can lead to LINKS

Adrian Kempiak - Neadoo's CRM - a better way to report and communicate

Adam Chapman-Ballard - How marketers miss up to 60% of their conversions - and how to capture them

Ross Paton - Unified Attribution: Connecting Digital to Offline & How to Optimise TV & Radio for ROI

Daiana Damacus - Why B2B product marketers must be brave to succeed internationally

Zanna Pupele - How to increase global traffic and rankings with answer box optimisation

Olivia Lofts - Why translating your keywords and ads is a bad idea in PPC/paid media

Anlieka Marconi - How to Drive Global Sales with Social Selling

Jake Potter - Using LinkedIn Paid Ads to support a lead generation campaign

Yumna Kumran - The Relationship Between Pop Culture and Social Media Marketing!

Marie Page - How to get Facebook Groups working for your business

Hannah Clare - How we got Brighton to #BeMoreSnail

Alex Major - Supercharge your Google Shopping campaigns

Frederik Hyldig - E-commerce PPC in an Automated World

Pınar Ünsal - Growing Ecommerce Revenue with Google Ads in a Declining Economy

Ciara Serrano Temprado - My traffic is gone! Where the heck did it go?

Rohit Nargunde - Getting the most from Bing Webmaster Tools

Jeroen Maljers - Most Important PPC Updates From The Last 12 Months

Danny McMillan - Amazon PPC - The Science Lab Of Your Amazon Business

Prabhat Shah - How to create Amazon Advertising campaigns without targeting any keywords?

Katherine Khoo - Understanding Amazon's A9 Algorithm