In this season finale of Humans in Accounting, host Alex Roman sits down with Irene Seelig, CEO & Co-Founder of Account Groove — a platform helping accountants automate proposals, pricing, and client management.

They talk about:

✅ Selling her first tech firm and discovering the gaps in the accounting industry

✅ Building a founder-funded SaaS from scratch

✅ The shift from compliance to advisory work in accounting ✅ Launching Account Groove’s CRM and community for accountants

✅ Irene’s love for home-grown food, goulash 🥘 and pumpkin pie 🥧

✅ Her advice for new founders: Just start — and build systems early!

🎧 Listen till the end for an exclusive promo code for Humans in Accounting listeners: one month free on Account Groove’s annual Pro plan.