Build My Online Store Podcast

Build My Online Store Podcast episodes:

• 09.25.2017

  #202: 7 E-Commerce Tips From Travis In 2017

  In this episode, Travis talks about his top 7 Ecommerce tips for Q42017. He talks about Email Marketing, Chat bots/Facebook Messenger ads, Facebook ads, PLA’s, influencers, Youtube and more.

  
• 06.24.2017

  #201: Moved to NYC & New Mobile Cart Recovery Tool

  Terry just moved to NYC after being out of the US for the last ten years. Here's a quick update on the last few months and getting back on track with the podcast in the coming weeks.

  
• 06.24.2017

  #201: Moving To NYC & New Mobile Cart Recovery Tool

  Every Sunday Travis Marziani and Terry Lin talk about e-commerce, entrepreneurship, and travel. Both run their own online stores and share their successes, failures, and what happens behind the scenes.

  
• 05.09.2017

  #200: Performance Nut Butter’s Kickstarter Launch by Travis

  Travis has been working hard in the last few months on his new Kickstarter project, Performance Nut Butter. On this episode, he will talk about his launch strategy and marketing efforts that is going into this campaign.

  
• 05.09.2017

  #200: Performance Nut Butter - Travis' Kickstarter Launch

  Every Sunday Travis Marziani and Terry Lin talk about e-commerce, entrepreneurship, and travel. Both run their own online stores and share their successes, failures, and what happens behind the scenes.

  
• 02.05.2017

  #199: How To Get Amazing Product Photos For Free

  Many store owners get stuck with trying to DIY their product photos and end up with horrible looking shots. In this episode, Chris Jones from Unoboy.com joins us to talk about how to pull off an amazing photo shoot for...

  
• 01.22.2017

  #198: 5 Elements Of A Crowdfunding Campaign Page

  This week I talk about the key elements that help make a successful crowdfunding campaign page after having a disaster of failure in 2015, and one that was funded by 300% in 2016. This episode is brought to you by...

  
• 01.15.2017

  #197: Kickstarter Launch Strategy Of Performance Nut Butter

  This week Travis talks about launching his new product on Kickstarter in the upcoming months, named Performance Nut Butter. He outlines his launch strategy, email captures, and future plans to get influencers to promote this product. This episode is brought to...

  
• 01.02.2017

  #196: Our Personal & Business Goals For 2017

  This week we talk about our personal and business goals for 2017. In 2016, Terry had closed down the old wallet business and was working on something new with a small Kickstarter in the middle of the year. Travis had...

  
• 12.18.2016

  #195: Year End Review For 2016

  As this year comes to a close, we review what went right and what didn’t as we prepare our plans for 2017. Travis provides updates on his new product launch, BDancewear, Youtube channel, and How To Do Your 20s podcast....

  
• 12.04.2016

  #194: Lessons From Self-Learning PPC In 2016

  This week we have a chat about our lessons learned in PPC from self-teaching in 2016 and the continual progress to squeeze more ROI out of our campaigns as time moves on. Platforms discussed include Facebook Ads, Facebook Video Ads,...

  
• 11.20.2016

  #193: When Should You Take A Break?

  This week we talk about what it’s like to avoid burnout as it’s been a chronic issue for Travis where every few months he has to switch focus on projects. We don’t have all the answers, but have a conversation...

  
• 11.06.2016

  #192: The Amazon Expansion Plan with Kiri Masters

  This week a book called “The Amazon Expansion Plan” comes out on Thursday November 10th, 2016 by my friend Kiri Masters. As the founder of Bobsled Marketing, she has helped dozens of crowdfunding campaigns on-board to Amazon after their funding...

  
• 10.30.2016

  #191: Our 30-Day Challenge, Part 2: Terry & Youtube

  Today we talk about Terry’s 30-day challenge of building out his Youtube channel called That’s Pawesome. It’s a video blog about animal rescue volunteering where the goal is to inspire more people to step up, and ultimately send more traffic...

  
• 10.16.2016

  #190: Our 30-Day Challenge, Part 1: Travis & His New Store

  This week we decide to do a 30-day challenge and explore the early ideas of Travis’ new store in the food niche. Compared to BDancewear, this is a new venture that he doesn’t have much expertise within manufacturing so it’s...

  
• 10.02.2016

  #189: Lessons From Hiring In The Trenches

  This week we chat about Travis’ experience with hiring and letting go of staff in his office. He is also hosting an e-commerce retreat in San Diego the weekend of 10/6/2016 to 10/9/2016, so get in touch with him if...

  
• 09.18.2016

  #188: September 2016 Updates on Bdancewear, Forever Home Blankets, & More

  We’re back from a brief hiatus and give a short update on our latest projects, what’s working, and what isn’t. Travis has moved to Santa Monica and is doing an in-person retreat in San Diego in October. Terry is still...

  
• 08.14.2016

  #187: First Impressions of Instagram Stories After 10,000+ Views

  Instagram Stories just launched last week and Terry has been experimenting around with the new feature. Averaging 3,500 views per day, this week we chat about the big picture, strategic moves, and possible improvements that might be coming in the...

  
• 07.31.2016

  #186: Facebook Ads 101 Q&A Replay

  Last week Travis and I hosted a Q&A for those starting out with Facebook Ads based on our experiences using the ad platform in the past year. It’s had a remarkable evolution since release a few years ago, allowing you...

  
• 07.17.2016

  #185: Q&A on Handwritten Notes, Partnerships, Adwords, Hiring, and Reselling

  This week we dig through an old Q&A hosted in March 2016 with our email list. Originally at 90 minutes, we’ve found the best Q&As from the replay that you will enjoy. We talk about handwritten notes to your VIP...

  
• 07.03.2016

  #184: An Update On Terry’s Kickstarter – Forever Home Blankets

  Terry’s Kickstarter just launched this week and was funded in 5 hours. In this episode we talk about some of the challenges ahead and keeping the momentum going. You check out the project by going to foreverhomeblankets.com. This episode is...

  
• 07.03.2016

  #184: An Update On Terry's Kickstarter - Forever Home Blankets

  Every Sunday Travis Marziani and Terry Lin talk about e-commerce, entrepreneurship, and travel. Both run their own online stores and share their successes, failures, and what happens behind the scenes.

  
• 06.19.2016

  #183: 6 Creative Ways To Build Links For Your Store

  For most folks, the conventional belief for getting links is sending product to bloggers or influencers for reviews. While that’s certainly still effective, in this episode we explore some more creative ways to get links that might get you a...

  
• 06.05.2016

  #182: Q&A On Terry’s New Project: Forever Home Blankets

  After months of laying low Terry is finally talking about his new project Forever Home Blankets. Taking inspiration from his volunteer experiences at an animal rescue, this project is about improving the living conditions of homeless animals, increasing adoptions, and...

  
• 06.05.2016

  #182: Q&A On Terry's New Project: Forever Home Blankets

  Every Sunday Travis Marziani and Terry Lin talk about e-commerce, entrepreneurship, and travel. Both run their own online stores and share their successes, failures, and what happens behind the scenes.

  
• 05.22.2016

  #181: Using Postcards To Increase Lifetime Value with Touchcard.co

  Are you sending postcards to existing customers to get more sales? My former roommate has a new app for Shopify stores that automatically sends them for you via the API and a 3rd party printer. Whether you want thank you...

  
• 05.22.2016

  Episode #181: Using Postcards To Increase Lifetime Value with Touchcard.co

  Every Sunday Travis Marziani and Terry Lin talk about e-commerce, entrepreneurship, and travel. Both run their own online stores and share their successes, failures, and what happens behind the scenes.

  
• 05.08.2016

  #180: Fighting The Current vs. Going With The Flow

  Travis decides to leave Las Vegas and move back to California. In this episode, we talk about coming up with that decision. The inspiration comes form his work values of being quite structured, versus someone he looked up to in Las...

  
• 04.24.2016

  #179: 10 Email Sequences Your Online Store Should Have

  This week we talk about email autoresponder sequences every online store should have. From before, during, and after checkout we’ve got you covered with getting started and the triggers/events to setup the email backend. If you need help with setting...

  
• 04.10.2016

  #178: Using My Real Karma To Aggregate All Your Online Reviews

  This week we talk about a tool that aggregates all reviews for your online store and turns them into a widget you can display on a product or category page. My Real Karma is a free tool for all e-commerce store...

  
• 03.27.2016

  #177: Using Data To Tighten Your Conversions

  This week we talk about some high level ideas to using analytics data to tighten your conversions. Topics Discussed: Auditing your highest traffic sources Auditing your highest converting traffic sources Highest Converting Traffic Sources Top exit pages, landing pages, bounce rates,...

  
• 03.13.2016

  #176: Google Hangouts On Air Q&A, March 2016

  Last week we hosted a brief Q&A via Google Hangouts On Air with a few listeners. It was an open format where folks could ask us questions about everything and anything. Here are the replay highlights incase you missed it....

  
• 02.28.2016

  #175: 8 Workplace Productivity Tips & Improvements

  This week Travis and I talk about our workplace optimization and tools we use to stay focused. We’ve brought up some of these ideas casually on the show, but figured it would be helpful to actually dedicate an entire episode...

  
• 02.14.2016

  #174: Book Review Mashup of Primal Branding & All Marketers Are Liars

  Travis recently read a book called Primal Branding while working on his Youtube channel so we do a mashup with a similar one I re-read recently called All Marketers Are Liars. There are a lot of similarities in both books,...

  
• 01.31.2016

  #173: 5 Unusual Growth Strategies For 2016

  This week we talk about some less popular growth strategies we’ve come across in recent months. Marketing tools and platforms are always evolving, so these are some ideas that might be worth looking into for your store. Topics Discussed Travis:...

  
• 01.10.2016

  #172: Refocus, Rebrand, & Our Renewed Goals For Q1 2016

  We’re back after a long holiday and talk about our Q1 2016 goals. After looking back on 2015, Travis is refocusing his efforts on Google Shopping/Adwords to get more ROI out of paid ads. Terry found some leather suppliers in...

  
• 12.20.2015

  #171: How To Conduct A Year End Review For Your Store

  If you haven’t done a full audit of your website for the entire year, now’s a great time to do it to know where you stand. That way you can prepare a marketing strategy next year built on solid numbers...

  
• 12.06.2015

  #170: Bootstrapping Vs. Raising Money With Gulnaz Khusainova From EasySize

  This week we take a detour and explore what it’s like to run a bootstrap vs. funded startup in the eCommerce space. Gulnaz Khusainova is the founder of EasySize, a data-driven service that helps fashion retailers reduce their return rates....

  
• 11.22.2015

  #169: A Guide To Live Chat With Jon Tucker From Helpflow

  This week we learn about the best practices and common mistakes store owners make with live chat on their website, and how to create a better customer experience. Helpflow is a done-for-you live chat service where agents communicate with website...

  
• 11.08.2015

  #168: One Year Birthday Recap For Terry & Travis

  Turns out Travis and I only have birthdays three days apart in November, so we both took some time off and reflected on the past year for us on a personal and business level. We talk about things that didn’t...

  
• 10.25.2015

  #167: 9 Takeaways From DCBKK And E-Commerce Fuel Live (2015)

  We’re back in our home bases after two weeks of hectic travel. This week we go over some of our big takeaways from DCBKK and E-Commerce Fuel Live in 2015. If you were at both events, it was a pleasure...

  
• 10.11.2015

  #166: 10 Tips To Make The Most Out Of Conferences & Events

  With Travis attending E-Commerce Fuel Live and Terry at Dynamite Circle BKK, this week we talk about how to make the most out of conferences and events so that your money is well spent. Once we’re back we will do...

  
• 09.27.2015

  #165: The Definitive Guide To Google Shopping & Product Listing Ads

  This week we have a discussion on some best practices Travis learned with Google Shopping & Product Listing Ads. We talk about how negative keywords can help save money and optimize your campaigns, how to organize them so that the...

  
• 09.13.2015

  #164: How To Solve The Chicken & Egg Problem With Email Marketing

  This week we talk about email marketing after a conversation on sales funnels I had with a friend. He wasn’t putting much effort into email marketing because he had a small list. He also believed that with a small list...

  
• 08.30.2015

  #163: The Five Stages Of E-Commerce Buying Psychology

  This week we talk about the five stages in a sales cycle and the different accelerators/friction points that come up. There’s also a discussion on the proper strategy to use when a customer is in each psychological stage. Topics Discussed:...

  
• 08.16.2015

  #162: One Year Reflection As Co-Hosts & Weekly Mastermind Relaunch

  This week we reflect on the one-year anniversary of Travis being a co-host of this podcast. We also talk about some lessons learned from our previous mastermind and the re-launch in September 2015 of weekly calls, a private Facebook group, and...

  
• 08.09.2015

  #161: A Guide To Youtube Analytics For E-Commerce Stores

  Continuing the key takeaways from VidCon 2015, this week we talk about Youtube analytics and the wealth of data they provide. From exact match search keywords (wow!) to referring channels, there is a lot of data that you can leverage...

  
• 08.02.2015

  #160: 4 Key Youtube Takeaways From VidCon 2015, Part I

  Travis just attended VidCon 2015 in Anaheim, California so we discuss some key takeaways from the conference. VidCon is an annual conference for YouTubers held since 2010. There were over 300 YouTube creators who performed, exhibited and connected with the attendees....

  
• 07.26.2015

  #159: A Guide To Migrating E-Commerce Shopping Carts

  Andrew Youderian from E-Commerce Fuel joins us this week to talk about migrating shopping carts and what to look out for. He recently moved from Magento to Shopify for his store Right Channel Radios, and we talk about the process...

  
• 07.19.2015

  #158: The Ultimate Checklist For Setting Up An Online Store, Part 2

  This week we go over the basic checklist of setting up an e-commerce store and how to get up and running as soon as possible. Part 1 of the series talks about the backend setup such as products, on-site SEO,...